Mastering high-end retail design: Insights from Senior Associate, Rob Prescott
Architecture plays a vital role in creating a positive shopping experience. The design of a retail space can have a significant impact on a brand’s identity, customer experience, and functionality. This is especially significant in high-end luxury retail, where customer journeys can impact brand loyalty and satisfaction.
To delve deeper into this topic, we have conducted a Q&A session with our Senior Associate, Rob Prescott. Throughout the conversation, we will explore the critical role of architecture in retail and how it contributes to the creation of a successful shopping environment.
Having collaborated with adidas, HUGO BOSS, and other major brands over the years, what draws you to working with such big names in the industry?
Having collaborated with adidas, HUGO BOSS, and other major brands over the years, what draws you to working with such big names in the industry?
“Partnering with renowned global brands provides us with valuable insights into the latest trends in retail, enabling us to stay ahead of the curve in delivering cutting-edge retail design. In the fast-paced world of retail design, staying current is paramount. Brands and design concepts must keep up with the constant changes in technology, as well as evolving customer expectations and needs. As sustainability becomes increasingly important for leading global brands, we are excited to take on the challenge of supporting them in achieving their design and development goals. Creating flagship stores that offer a unique and immersive experience is essential to set them apart from other retail spaces. This often involves incorporating interactive installations that leverage technology or using innovative materials and lighting to create memorable experiences for customers.”
What are some of the unique design challenges you face when designing a flagship store for a big brand?
What are some of the unique design challenges you face when designing a flagship store for a big brand?
“In the dynamic world of retail design, each opportunity presents its own unique set of challenges. Whether it’s bringing innovative concepts to life, navigating complex conservation areas or repurposing listed buildings, every project demands a forward-thinking approach. As a top priority, the customer journey and touchpoints are meticulously planned and executed to create a seamless and engaging experience for every visitor. Brands employ various methods, from incorporating cutting-edge technology to showcasing their history through carefully curated product and material choices.
Inclusivity and accessibility for all are also crucial considerations that require careful attention. Working within older buildings or heritage sites, for instance, requires creative solutions to ensure universal accessibility and integration of all areas of the store. This is particularly important in flagship stores, which must remain adaptable and flexible to keep pace with changing trends, customer preferences and new product lines. A well-planned layout that includes modular furniture and fixtures that can be easily reconfigured is key to meeting these challenges.
Furthermore, achieving a balance between aesthetics and functionality is paramount to successful retail design. The store must be visually appealing and easy to navigate, while also being efficient and functional for both staff and customers. In this regard, factors such as product placement, customer flow, and storage must be taken into account to create a seamless and satisfying shopping experience. By taking a forward-thinking approach and addressing these challenges head-on, retail designers can create unforgettable spaces that delight and inspire visitors.”
Last year you completed Victorinox and HUGO BOSS flagship stores, do you have any exciting projects coming up?
Last year you completed Victorinox and HUGO BOSS flagship stores, do you have any exciting projects coming up?
“At DB3, we are excited to announce our latest developments in the retail industry. We have recently supported the delivery of a new BOSS store in Stockholm, located in the Mall of Scandinavia, and have several ongoing live projects, including HUGO Kildare Village, BOSS Liverpool One, and adidas White City. In the next few months, we plan to initiate these projects on site.
Looking ahead, we have promising plans for Q3 and Q4 of 2023. Our team hopes to support exciting new projects on Bond St and Sloane Sq, which we anticipate will be well-received by our clients and their customers.
Furthermore, we attended Euroshop in Dusseldorf this month. As one of the leading global retail trade shows, this was an excellent opportunity for us to gain insights into the latest technologies and advancements in the retail industry. We are committed to remaining knowledgeable about the changes and trends that are shaping the retail landscape, and we believe that attending this forum builds into this goal.”
If you could collaborate with any brand on a project, which brand would be at the top of your list?
If you could collaborate with any brand on a project, which brand would be at the top of your list?
“As a seasoned collaborator with several fashion brands, I would be thrilled about the prospect of partnering with trailblazing retail innovators like Louis Vuitton. Designers such as Raf Simons and Vivienne Westwood, known for their signature flair, would be an incredible match for any ambitious project.
As the retail landscape continues to shift, we must remain agile and adapt to changing consumer expectations. An exciting opportunity to explore beyond traditional fashion retail would be to dive into the world of tech brands. For instance, imagine the limitless possibilities of designing a Samsung store – an entirely different ball game compared to a typical clothing store.
As the future of retail design constantly evolves, it’s fascinating to note that the technology sector is the one driving the most significant changes. By partnering with a tech brand, we would have the potential to revolutionise the customer experience journey and reimagine how we interact with consumers at every touchpoint. The possibilities are endless, and I would be excited to be part of that transformation.”
Aside from the Retail sector, what other industries do you specialise in?
Aside from the Retail sector, what other industries do you specialise in?
“As someone with 20 years of experience in the architectural profession, I’ve had the opportunity to work across a variety of sectors. However, one area that has remained a constant passion for me throughout this time is the Sport and Leisure sector. I’ve been fortunate enough to work on numerous wet and dry leisure centres, including both new builds and extensions/refurbishments of existing facilities. Designing and delivering high-quality wet side leisure facilities is always a challenge, but it’s a challenge that I find incredibly rewarding.
In this sector, I work closely with clients and stakeholders to ensure that we are creating the very best facilities for the end users. We pay close attention to every detail, from the customer arrival experience to the efficient flow of people throughout the facilities. Leisure centres are demanding buildings that require robust and thoughtful detailing, and I take pride in creating designs that are both functional and visually appealing.
While this sector is certainly challenging, it’s also incredibly rewarding. One of the fondest memories of my career so far was seeing the public diving into the pool for the first time at the opening ceremony of a new state-of-the-art leisure centre that I had designed. Looking ahead, I’m excited to continue working in the Sport and Leisure sector, pushing the boundaries of what’s possible and creating facilities that truly enhance people’s lives.”
Thank you for sharing your thoughts with us, Rob. It’s impressive to learn about your recent accomplishments in high-end retail, and the role architecture plays on the consumer’s experience.
DB3 Retail
DB3 Retail
DB3 Retail provides end-to-end design solutions, catering to a range of retail formats, including individual customised stores, out-of-town shopping centres, and supermarket chains.
We’ll be in touch shortly.
We use cookies to ensure that we give you the best experience on our website. Click here to read more.
