Let’s set the record straight: Carbon isn’t a pollutant. It’s a natural by-product of energy use and life itself. Yet, many sustainability strategies focus solely on reducing it, often overlooking what really matters – how well we utilise energy to drive meaningful outputs.

At the same time, PUE gives a misleading sense of progress. It measures energy spent on cooling and infrastructure while completely ignoring the efficiency of the actual workloads being processed. A data centre with a “perfect” PUE can still be running outdated, inefficient compute, wasting energy while looking good on paper.